Funding Proposal Examples — BestKindStays.ca

Read the five proposals in full. Enter your email and they open on this page straight away, with the checklist of what every package contains and the questions to ask the officer. We will also tell you when a program for owners opens or changes, and nothing else. One reply stops it.

How we help you build yours

A polished proposal, ready for you to send, written the way the program asks for it, by the people who built the booking system behind this page: live, and tested with a real card.

1. Size it. What the program funds, and what you can carry: half from the program, your share confirmed, and a project the officer can approve.

2. Pick the program. The Business Growth Program (Department of Jobs, Growth and Rural Development) for marketing, digital tools and advice, not repaid; ACOA’s Business Development Program for building and equipment, repaid without interest; or both, inside the 80% limit.

3. Prepare your call with the officer. Both programs ask you to call first. We give you the questions that settle eligibility before anything is written.

4. Write it in the program’s own outline. Every heading the guide asks for, in plain words, with your bookings, reviews and season as the evidence.

5. Build the budget. In the application form’s own categories, with the quote each line needs, and HST handled the way the program says.

6. Hand you the package. The proposal, the budget, the checklist of attachments and the cover note, ready for you to send. You stay the applicant: ACOA deals with owners only, and that is how it should be.

Why us. This is work we have done for real, not a template: a booking system owners use today, a Lewisporte inn’s full year of bookings read line by line to find its empty nights, and the five worked proposals on this page. Ask for a reference and we will put you in touch with an owner we work with.

What it costs. Every proposal is its own job, so we quote yours in writing after a short call, before anything starts. Never a share of the funding you receive. The call costs nothing.

Ask about yours or call 709-500-4401, a 15-minute call, no charge

Real projects already funded here

Three, from $12,375 to $250,000. Tap to see them.

Trouty’s Point Holiday Home, a single vacation rental, for digital marketing: provincial Business Growth Program, not repaid, December 2024	$12,375
Eight Newfoundland accommodation projects under ACOA’s Tourism Growth Program, from Rustic Wave Cottages in Port Blandford to Maddox Motel in St. Alban’s, November 2025	$25,000 to $200,000
Shallow Bay Motel and Cabins, Cow Head, to upgrade an existing property: ACOA Business Development Program, repaid, 2025	$250,000

From the government’s own announcements and grant records: Trouty’s Point · the eight ACOA projects · Shallow Bay.

The five, at a glance

Invented businesses in real places. Tap one to see the drive its visitors make and open its proposal below.

The drive from Gander airport to Twillingate, measured by our route guides at From the Airport. Open the full route →

A proposal that shows where visitors come from, and how they reach you, is easier to fund: it makes the case that the money brings people from away.

Where we fit in, plainly

No setup fee, our quotes named like any supplier, never a share of your funding.

We run Best Kind Stays, which builds booking pages for owners, and we wrote these examples. A Best Kind Stays page has no setup fee: you pay $35 a stay, only when a guest books and pays on it. So the website and booking lines in the examples are a custom website from any supplier, not our price.

If your project includes work from us, such as a marketing plan, photography or a full website, our quote goes in your budget like any supplier’s, under our own name, and the proposal says so. You choose your suppliers, and you can use anyone.

Our per-stay fee is an ongoing cost, and we assume no program pays for it. Whether help writing the application is an eligible cost is not published, so ask the officer.

We never charge a share of the funding you receive.

The proposals

Examples, not advice and not a promise of funding. The businesses are invented; every program fact comes from the program’s own published guide or page, checked October 22, 2026.

$25,000Gannet Ledge Cabin, Twillingate · fictional
Business Growth Program: $12,500 not repaid

Example 1 · fictional · $25,000Business Growth Program

To: Business Growth Program, Growth and Internationalization
Department of Jobs, Growth and Rural Development (JGRD), Government of Newfoundland and Labrador
Email to [email protected], after a call to the Central regional office, 709-256-1480

From: Gannet Ledge Cabin (sole proprietorship of the owner, registered with Companies and Deeds Online), near Twillingate, Central region

Reaching June and September visitors from outside the province

Total project cost	$25,000
Requested from the Business Growth Program, not repaid	$12,500 (50%)
The business's own share	$12,500 (50%)
Project period	March 2027 to February 2028 (12 months)

Summary. A one-cabin business near Twillingate asks for $12,500 to reach visitors from outside Newfoundland and Labrador in June and September, when the cabin sits empty.

1. The business

Gannet Ledge Cabin is a two-bedroom cabin sleeping four, on the shore road outside Twillingate, registered with the Department of Tourism, Culture, Arts and Recreation as a short-term rental. The owner has run it for three seasons, from late May to early October. In 2026 it was booked 71 nights, 62 of them in July and August. 55% of guests came from outside the province, nearly all through Airbnb. The business has no website and no way to take a booking of its own.

Read the rest of this proposal

2. The need

Visitors from away who come in June for icebergs and in September for whales and quiet roads cannot find the cabin: it appears only on one platform, in summer search results, under a name nobody searches for. June and September together brought 9 booked nights in 2026. Each extra night booked direct earns the business about $160 that now leaves as platform fees or does not arrive at all.

3. The project

A 12-month market development project in three parts. First, a marketing plan written with a tourism marketing consultant, setting the markets (Ontario, and the US northeast through Boston and New York), the message (icebergs, whales and shoulder-season quiet) and the measures. Second, the tools to be found and booked: a website with its own booking calendar, synced with the Airbnb calendar so no night is sold twice, and professional photographs and a short drone video taken in June. Third, a six-month digital campaign aimed at the two markets, timed for June and September travel, and one out-of-province consumer travel show with a set objective: 40 qualified enquiries.

4. Benefits to the province

Every booked night brings a visitor from away to Twillingate's restaurants, boat tours and shops in the two months they most need it. The campaign sells Twillingate and Notre Dame Bay, not only the cabin.

5. Why the contribution is needed

Without the contribution the owner would do the website alone and nothing more. The plan, the photography and the out-of-province campaign are what reach new visitors, and the business cannot carry them in one year from its own revenue.

6. Ownership and the project lead

The owner, who runs the cabin and will manage the project, with a background in small-business bookkeeping. No affiliated companies.

7. Key collaborators

Tourism marketing consultant (quote attached)
Writes the 12-month plan and sets the measures; needed because the owner has not marketed outside the province before.

Web developer (quote attached)
Builds the website and booking calendar and connects it to the Airbnb calendar.

Photographer (quote attached)
Photographs and drone video in June, showing the season being sold.

8. Progress and evidence to date

Three seasons of booking records, 4.9 stars from 64 reviews, and 12 written enquiries in 2026 from past guests asking to book direct.

9. Approvals

Short-term rental registration with the province, current. No permits needed for this project.

10. Costs and financing

Item, with a written quote, and its form category	Cost
Professional photography and a short drone videoProfessional Fees	$2,500
Website with its own booking calendar, synced with AirbnbProfessional Fees	$9,000
Six-month digital campaign, Ontario and US northeastOther	$9,000
12-month marketing plan with a tourism marketing consultantProfessional Fees	$3,000
One out-of-province consumer travel show, booth and travelTravel	$1,500
Total project	$25,000

Business Growth Program, not repaid	$12,500
The business: the owner's savings, shown by a bank statement	$12,500
Total	$25,000

Website lines are a custom website from any supplier; a Best Kind Stays page has no setup fee (where we fit in). Costs are before HST; only HST that cannot be recovered from CRA is claimed. Government money is 50% of the project, under the 80% limit, and the business's share is above the 20% minimum.

11. Expected results

Measure	Now	Target
Nights booked in June and September	9	24 by the second year
Bookings made direct	0%	30%
Guests from outside the province	55%	70%
Enquiries from the travel show	none	40

12. Work plan

Months 1 to 2	Marketing plan; photography and video in June
Months 2 to 4	Website and booking calendar live
Months 3 to 9	Campaign runs, aimed at June and September travel
Month 8	Travel show
Months 10 to 12	Results measured against the plan; final report

13. Risks and how they are handled

The campaign reaches people who do not book
The plan sets a cost per enquiry to watch monthly; spend moves to the market that converts.

The calendars disagree and a night sells twice
The website reads the Airbnb calendar automatically and blocks its nights.

Attached

Signed Application for Assistance (Commercial)

Three quotes: consultant, web developer, photographer

Two years of T2125 statements and notices of assessment

Bank statement showing the owner's share

Short-term rental registration

How we built this one: sized to the Business Growth Program’s limits and the business’s share, written in the program’s outline, every cost in the form’s categories with its quote named. We build yours the same way →

$50,000Brook Hollow Cottages, Corner Brook · fictional
Business Growth Program: $25,000 not repaid

Example 2 · fictional · $50,000Business Growth Program

To: Business Growth Program, Productivity Improvement and Innovation, with Growth and Internationalization
Department of Jobs, Growth and Rural Development (JGRD), Government of Newfoundland and Labrador
Email to [email protected], after a call to the Western regional office, 709-637-2628

From: Brook Hollow Cottages (a partnership of two owners), near Corner Brook, Western region

One booking system and a winter season for three cottages

Total project cost	$50,000
Requested from the Business Growth Program, not repaid	$25,000 (50%)
The business's own share	$25,000 (50%)
Project period	January 2027 to June 2028 (18 months)

Summary. Three cottages near Corner Brook and Marble Mountain ask for $25,000 to replace phone-and-paper bookings with one system and to sell a winter season to visitors from away.

1. The business

Brook Hollow Cottages is three two-bedroom cottages near Corner Brook, ten minutes from Marble Mountain, run by two partners since 2019. They open from May to October and took 290 booked nights in 2026, through two platforms, the phone and email. Bookings are kept in a paper book and a spreadsheet. The cottages have heat pumps and are already winterized; what keeps them closed in winter is that nobody from away knows they are open, and the partners cannot manage more bookings by hand.

Read the rest of this proposal

2. The need

Twice in 2026 a cottage was booked by two guests for the same night because a phone booking was not entered in time, and the partners spend about eight hours a week on messages and calendars. Winter visitors to Marble Mountain and the Humber Valley come largely from outside the province, and the cottages are not in front of them.

3. The project

Two parts over 18 months. Productivity: one booking system and channel manager that holds every booking from every source in one calendar, a website that takes bookings direct, and automatic guest messages for arrival, directions and checkout. Growth: a winter market development plan written with a consultant, aimed at skiers and snowshoers in Nova Scotia, New Brunswick and Ontario, a six-month winter campaign, and two out-of-province outdoor shows, each with an objective of 60 qualified enquiries.

4. Benefits to the province

A winter season adds about 200 visitor nights a year to the Humber Valley in its quiet months, spent at the mountain, restaurants and fuel stations, and lets the partners keep one cleaner employed into winter.

5. Why the contribution is needed

The partners can buy a booking system, but not the winter plan, campaign and shows in the same year. Without the contribution, the cottages stay closed in winter for at least two more seasons.

6. Ownership and the project lead

Two partners, 50% each. One manages bookings and guests; the other, a former hotel manager, will lead the project.

7. Key collaborators

Booking system supplier (quote attached)
Sets up the system, the channel connections and the guest messages.

Tourism marketing consultant (quote attached)
Writes the winter plan and measures; the partners have not sold a winter season before.

Photographer (quote attached)
Summer and winter photographs, so the winter product can be seen.

8. Progress and evidence to date

Booking records for seven seasons, 4.8 stars over 400 reviews, and 31 enquiries for winter dates in 2025–26 that were turned away.

9. Approvals

Short-term rental registration for all three cottages, current. No permits needed.

10. Costs and financing

Item, with a written quote, and its form category	Cost
Booking system and channel manager, setup and first yearProfessional Fees	$9,000
Website with direct bookingProfessional Fees	$7,000
Automatic guest messaging, setupProfessional Fees	$4,000
Summer and winter photography and videoProfessional Fees	$3,500
Winter market development plan with a consultantProfessional Fees	$6,000
Six-month winter campaign, three provincesOther	$15,000
Two out-of-province outdoor shows, booth and travelTravel	$5,500
Total project	$50,000

Business Growth Program, not repaid	$25,000
The business: a line of credit from the partners' bank, confirmed by letter	$25,000
Total	$50,000

11. Expected results

Measure	Now	Target
Months open	6	10
Nights booked November to April	0	200 by the second winter
Double bookings	2 a year	none
Hours a week on bookings and messages	8	3
Jobs	1 seasonal	1 seasonal made year-round

12. Work plan

Months 1 to 3	Booking system, website and guest messages live
Months 2 to 4	Winter plan; winter photography
Months 9 to 15	Winter campaign and the two shows
Months 16 to 18	Results against the plan; final report

13. Risks and how they are handled

A thin snow year
The plan sells snowshoeing and the city as well as skiing.

Staff time to learn the system
Setup includes training; the old book runs alongside for one month.

Attached

Signed Application for Assistance (Commercial)

Quotes for each line

Two years of financial statements and a two-year forecast

Partnership registration

Bank letter confirming the line of credit

Short-term rental registrations

$100,000Saltwater Row Cottages, Trinity · fictional
Business Development Program: $50,000 repaid, interest-free

Example 3 · fictional · $100,000Business Development Program

To: Business Development Program
Atlantic Canada Opportunities Agency (ACOA)
Through the MyACOA portal, after a call to ACOA, 1-833-514-3568

From: Saltwater Row Cottages Ltd. (incorporated in Newfoundland and Labrador), near Trinity, Eastern region

An accessible cottage and an oil-free season for six cottages

Total project cost	$100,000
Requested from the Business Development Program, repaid, interest-free and unsecured	$50,000 (50%)
The business's own share	$50,000 (50%)
Project period	April 2027 to March 2028 (12 months)

Summary. An incorporated six-cottage business near Trinity asks for a $50,000 repayable, interest-free contribution to make one cottage fully accessible and replace oil heat in all six.

1. The business

Saltwater Row Cottages Ltd. owns and runs six cottages near Trinity, open from mid-May to mid-October, with one year-round and three seasonal employees. Revenue was $214,000 in 2026 at 71% occupancy in season. Guests come mostly from Ontario, the US and Europe for Trinity's theatre, history and the Skerwink Trail.

Read the rest of this proposal

2. The need

None of the six cottages can take a guest who uses a wheelchair, and the business turned away 23 such enquiries in 2026, most from groups who then went elsewhere. Oil heat costs about $14,000 a year and makes the shoulder season uneconomic, so the cottages close after Thanksgiving while visitors still arrive.

3. The project

Capital work in two parts. Accessibility: convert one cottage to full accessibility, with a curbless shower, wide doors, lowered counters, an accessible route and parking, to a design by an accessibility consultant. Energy: replace oil heat with heat pumps in all six cottages, add insulation and windows where the energy audit shows the need, and install two Level 2 chargers for guests' electric vehicles.

4. Benefits to the province

The project opens a growing market of older and accessible travellers to Trinity, lengthens the season by eight weeks, removes about 30 tonnes of carbon a year, and makes one seasonal job year-round.

5. Why the contribution is needed

The business would make the accessible conversion alone over three years and keep oil heat. ACOA's interest-free contribution lets both happen in one year, before the 2028 season, and makes the shoulder season pay.

6. Ownership and the project lead

Two directors, 60% and 40%. The 60% director, who managed two building projects at the cottages, leads the project.

7. Key collaborators

Accessibility consultant (quote attached)
Designs the accessible cottage to the current standard and signs off the work.

General contractor (quote attached)
Builds the conversion and the ramp.

Heat pump installer (quote attached)
Sizes and installs heat pumps in all six cottages.

8. Progress and evidence to date

Three years of financial statements, an energy audit of all six cottages (attached), and 23 recorded accessible-stay enquiries for 2026.

9. Approvals

Short-term rental registrations, current. A building permit from the town for the conversion, applied for.

10. Costs and financing

Item, with a written quote, and its form category	Cost
Accessible cottage conversion: bathroom, doors, countersBuilding/Renovations	$25,000
Concrete ramp, accessible route and parkingBuilding/Renovations	$8,000
Accessibility consultant: design and sign-offProfessional Fees	$6,000
Heat pumps in six cottagesEquipment	$36,000
Insulation and windows where the audit shows the needBuilding/Renovations	$19,000
Two Level 2 chargers for guestsEquipment	$6,000
Total project	$100,000

Business Development Program, repaid, interest-free and unsecured	$50,000
The business: a $35,000 loan from the local Community Business Development Corporation and $15,000 from the company's retained earnings	$50,000
Total	$100,000

11. Expected results

Measure	Now	Target
Cottages a wheelchair user can book	0	1
Season	22 weeks	30 weeks
Heating oil	$14,000 a year	none
Revenue	$214,000	$260,000 by year three
Jobs	1 year-round, 3 seasonal	2 year-round, 2 seasonal

12. Work plan

April to June 2027	Approvals, design, orders
October 2027 to January 2028	Conversion and heat pumps
February to March 2028	Insulation, windows, chargers; sign-off
May 2028	First full season with the new cottage

13. Risks and how they are handled

Construction runs late
Work starts in October after the season and finishes by April; the contractor's quote includes the schedule.

Heat pumps fall short in cold snaps
The installer sizes them from the energy audit; existing electric baseboards stay as backup.

Attached

ACOA application through MyACOA

Articles of incorporation and register of directors

Financial statements for the current and two previous years

Business plan

Quotes for every line; energy audit

CBDC loan approval letter

Building permit application

How we built this one: sized to the Business Development Program’s limits and the business’s share, written in the program’s outline, every cost in the form’s categories with its quote named. We build yours the same way →

$150,000Spruce Bight Cottages, Lewisporte · fictional
Business Development Program: $75,000 repaid, interest-free

Example 4 · fictional · $150,000Business Development Program

To: Business Development Program
Atlantic Canada Opportunities Agency (ACOA)
Through the MyACOA portal, after a call to ACOA, 1-833-514-3568

From: Spruce Bight Cottages Inc. (incorporated in Newfoundland and Labrador), near Lewisporte, Central region

A sixth unit, built for couples

Total project cost	$150,000
Requested from the Business Development Program, repaid, interest-free and unsecured	$75,000 (50%)
The business's own share	$75,000 (50%)
Project period	May 2027 to April 2028 (12 months)

Summary. An incorporated five-cottage business near Lewisporte asks for a $75,000 repayable, interest-free contribution to build a one-bedroom cabin for couples, the group it turns away most.

1. The business

Spruce Bight Cottages Inc. owns five family cottages near Lewisporte, sleeping four to six each, open May to October with two seasonal staff. Revenue was $168,000 in 2026. Families fill July and August; the spring and fall enquiries come mostly from couples.

Read the rest of this proposal

2. The need

In 2026 the business recorded about 40 enquiries from couples it could not serve well: the cottages are too large and priced for families, and couples either left or took a family cottage at a discount that cost a summer booking. A one-bedroom cabin sold at a couples' rate fills those spring and fall nights without discounting the family cottages.

3. The project

Build and furnish one insulated one-bedroom cabin on the existing property, with a private deck and hot tub, connected to the existing water, septic and power, designed so it can open year round. The work is design and permits, site work, construction, the deck and hot tub, and furnishing.

4. Benefits to the province

About 150 new visitor nights a year, mostly in spring and fall, in Lewisporte and on the Road to the Isles; construction work for a local builder; one new part-time job.

5. Why the contribution is needed

The business can borrow part of the cost but not all of it at commercial rates in one year. Without ACOA's interest-free contribution the cabin waits at least three years.

6. Ownership and the project lead

Two directors, 50% each, both working in the business since it opened.

7. Key collaborators

Designer (quote attached)
Plans for the cabin and the permit drawings.

Builder (quote attached)
Site work, construction and the deck.

Septic contractor (quote attached)
Connection to the existing system, to the province's standard.

8. Progress and evidence to date

Three years of financial statements, a record of the 40 couples' enquiries in 2026, and a builder's quote with a schedule.

9. Approvals

Development permit from the town, and Service NL approval for the septic connection: both applied for.

10. Costs and financing

Item, with a written quote, and its form category	Cost
Design and permit drawingsProfessional Fees	$5,000
Site work, water, septic and power connectionsBuilding/Renovations	$16,000
One-bedroom insulated cabin, builtBuilding/Renovations	$110,000
Private deck and hot tubBuilding/Renovations	$14,000
Furniture and fittingsEquipment	$5,000
Total project	$150,000

Business Development Program, repaid, interest-free and unsecured	$75,000
The business: a $55,000 loan from the local Community Business Development Corporation and $20,000 from the company's retained earnings	$75,000
Total	$150,000

11. Expected results

Measure	Now	Target
Units	5	6
Couples' enquiries turned away	about 40 a year	few
Visitor nights	about 520	about 670
Revenue	$168,000	$205,000 by year two
Jobs	2 seasonal	2 seasonal, 1 part-time

12. Work plan

May to July 2027	Design, permits, approvals
August to December 2027	Site work and construction
January to April 2028	Deck, hot tub, furnishing, inspection
May 2028	First guests

13. Risks and how they are handled

Building costs rise
The builder's quote is fixed for six months, and a 10% contingency is held by the owners.

Couples' demand is lower than recorded
Priced and listed to sell to families of two or three as well.

Attached

ACOA application through MyACOA

Articles of incorporation and register of directors

Financial statements for the current and two previous years

Business plan with the couples' market

Quotes for every line

CBDC loan approval letter

Permit applications

$200,000Long Range Inn, Woody Point · fictional
Business Growth Program: $100,000 not repaid

Example 5 · fictional · $200,000Business Growth Program

From: Long Range Inn Ltd. (incorporated in Newfoundland and Labrador), near Woody Point, Western region

Selling Gros Morne's spring and fall to the US and Germany

Total project cost	$200,000
Requested from the Business Growth Program, not repaid	$100,000 (50%)
The business's own share	$100,000 (50%)
Project period	April 2027 to March 2029 (24 months)

Summary. An incorporated eight-room inn near Woody Point asks for $100,000 over two years, the program's limit, to build international markets for its spring and fall seasons.

1. The business

Long Range Inn Ltd. runs an eight-room inn near Woody Point in Gros Morne National Park, open May to October with six staff. Revenue was $410,000 in 2026. It sells out in July and August, but only 6% of guests come from outside Canada, and May, June, September and October run at 38% occupancy.

Read the rest of this proposal

2. The need

Visitors from the US northeast and Germany travel in the spring and fall for hiking, geology and quiet, and Gros Morne is a UNESCO World Heritage Site they look for. The inn has no presence with tour operators or travellers in either market, no website in German, and no guided packages they can buy.

3. The project

A 24-month international market development plan. Market research and a plan written with a consultant experienced in both markets. Campaigns in the US northeast and Germany for spring and fall travel. Two trade events, each with a written objective: Rendez-vous Canada for tour operators and one consumer travel show in Germany. Hosting four familiarization tours for tour operators and travel writers. A website in English and German with direct booking. Photography and video of the spring and fall seasons. Staff training to run guided hiking and geology packages.

4. Benefits to the province

About 900 new visitor nights a year from outside Canada in the shoulder seasons, spent across Bonne Bay; tour operator programs that sell Gros Morne beyond the inn; two new seasonal jobs and one made year-round.

5. Why the contribution is needed

The inn can fund part of a single campaign; it cannot fund two years of international market development. The program's contribution makes the full plan possible, which is what a new international market needs.

6. Ownership and the project lead

Three directors; the managing director, 45% owner, a former tour operator, leads the project with the front-office manager.

7. Key collaborators

International tourism marketing consultant (quote attached)
Market research and the plan for both markets; neither is a market the inn has sold to.

German translator and web developer (quotes attached)
The website in German with direct booking.

Tour operator sales agent (quote attached)
Represents the inn to tour operators in both markets for 24 months.

8. Progress and evidence to date

Three years of statements, letters of interest from two tour operators, and spring and fall bookings by market for three years.

9. Approvals

Tourism accommodation registration, current. Guide certification for staff, included in the training.

10. Costs and financing

Item, with a written quote, and its form category	Cost
Market research and 24-month plan with a consultantProfessional Fees	$18,000
US northeast and Germany campaigns, spring and fallOther	$70,000
Rendez-vous Canada and one consumer show in Germany, with objectivesTravel	$24,000
Four familiarization tours for operators and writersOther	$16,000
Website in English and German with direct bookingProfessional Fees	$22,000
Spring and fall photography and videoProfessional Fees	$10,000
Staff training for guided packagesOther	$15,000
Tour operator sales agent, 24 monthsProfessional Fees	$25,000
Total project	$200,000

Business Growth Program, not repaid	$100,000
The business: $60,000 from the company's retained earnings and a $40,000 bank line of credit, confirmed by letter	$100,000
Total	$200,000

11. Expected results

Measure	Now	Target
Guests from outside Canada	6%	15% by the end of year two
Shoulder-season occupancy	38%	55%
Tour operators selling the inn	0	4
Revenue	$410,000	$490,000 by year three
Jobs	6	8, one made year-round

12. Work plan

Months 1 to 3	Research and plan; website build
Months 4 to 12	First spring and fall campaigns; Rendez-vous Canada; two familiarization tours
Months 13 to 21	Second campaigns; show in Germany; two more tours
Months 22 to 24	Results against the plan; final report

13. Risks and how they are handled

A market responds slowly
The plan sets measures at month 9; spend moves to the stronger market.

Exchange rates move
Prices to tour operators are set in Canadian dollars.

Attached

Signed Application for Assistance (Commercial)

Articles of incorporation and register of directors

Two years of financial statements and three-year projections

Quotes for each line

Letters of interest from tour operators

Bank letter confirming the line of credit

Before you write yours

Two kinds of money, and three rules before you start.

Two kinds of money. The provincial Business Growth Program gives money you do not repay, up to half the cost, for marketing, digital tools such as a booking system, and expert advice; it is not built for construction. Building and equipment is usually ACOA’s Business Development Program: up to half, interest-free and unsecured, but repaid. A CBDC or bank loan covers the rest.

Call the officer first. Both programs ask for it.

Do not buy or commit before approval. You certify the funding is a significant reason you are going ahead.

ACOA deals with the owner only, never a consultant: the application is yours even when someone helps write it.

Closed right now: ACOA’s Tourism Growth Program and Elevate Tourism Initiative, the province’s 2022 Tourism Experience Enhancement Fund, and the federal Canada Digital Adoption Program.

Ask the officer, before you plan around it

Four questions only the program can answer.

Does a whole-home short-term rental count as an accommodation business? The Business Growth Program excludes "residential and commercial real estate services", and accommodation is not named either way; a vacation rental has been funded before.

Which costs are eligible? Neither program publishes a list, and neither says whether writing the application is covered.

Does ACOA’s 75% for marketing and efficiency work get repaid?

How do the province and ACOA combine on one project?

Sources, checked October 22, 2026

Every program page, guide and announcement used.

Business Growth Program: program page · applicant guide · application form

ACOA: Business Development Program · programs and their status · how to apply

Loans: CBDC General Business Loan · Canada Small Business Financing Program. Registration: NL short-term rental registration.

Costs in the examples are mid-range 2025–2026 Canadian prices from contractor and supplier guides; your quotes will differ, and island and outport sites often cost more.

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Five funding proposals you can read

How we help you build yours

Real projects already funded here

The five, at a glance

Where we fit in, plainly

The proposals

Reaching June and September visitors from outside the province

1. The business

2. The need

3. The project

4. Benefits to the province

5. Why the contribution is needed

6. Ownership and the project lead

7. Key collaborators

8. Progress and evidence to date

9. Approvals

10. Costs and financing

11. Expected results

12. Work plan

13. Risks and how they are handled

Attached

One booking system and a winter season for three cottages

1. The business

2. The need

3. The project

4. Benefits to the province

5. Why the contribution is needed

6. Ownership and the project lead

7. Key collaborators

8. Progress and evidence to date

9. Approvals

10. Costs and financing

11. Expected results

12. Work plan

13. Risks and how they are handled

Attached

An accessible cottage and an oil-free season for six cottages

1. The business

2. The need

3. The project

4. Benefits to the province

5. Why the contribution is needed

6. Ownership and the project lead

7. Key collaborators

8. Progress and evidence to date

9. Approvals

10. Costs and financing

11. Expected results

12. Work plan

13. Risks and how they are handled

Attached

A sixth unit, built for couples

1. The business

2. The need

3. The project

4. Benefits to the province

5. Why the contribution is needed

6. Ownership and the project lead

7. Key collaborators

8. Progress and evidence to date

9. Approvals

10. Costs and financing

11. Expected results

12. Work plan

13. Risks and how they are handled

Attached

Selling Gros Morne's spring and fall to the US and Germany

1. The business

2. The need

3. The project

4. Benefits to the province

5. Why the contribution is needed

6. Ownership and the project lead

7. Key collaborators

8. Progress and evidence to date

9. Approvals

10. Costs and financing

11. Expected results

12. Work plan

13. Risks and how they are handled